Monthly Archives: July 2012

SEO web page target

Using SEO Web Page Content to Increase Profits

Blog, , ,

By Rhonda Campbell

writing on target
Pic by Chassutt – Wikimedia Commons

Although adding SEO content to your website can help your company to rank higher in search engines, if you focus on too many topics in your website content you might miss the mark. It’s a reason SEO article and web page content writing may best be approached with your company’s brand and mission statement in mind.

Reaping the Rewards of Content Focus

In its June 26, 2012 “Increasing Conversions and Leads through SEO” article Media Post puts it this way, “When it comes to content, ensure that each page on the site focuses on one logical topic and easily identifies the company.” Plainly stated, if you don’t focus your content you may end up attracting visitors who care next to nothing about your business products and services. Or .  . . you may only attract a few visitors.

When I refer to content I’m including SEO articles, web page copy, videos and images. I include images because to optimize your website you want to make sure your images are accompanied by descriptive text. For example, if you use Word Press as your content management system (CMS) make sure you add targeted keywords in the image URL and the image description box. Doing so can help to further distinguish your company from the masses of other online businesses.

SEO Can Increase Your Company’s Profits

To increase your company’s profits your SEO web page content should also be written with crisp action verbs. The good news is that these and other online content strategies are fairly easy to learn. The not so good news is that writing engaging content takes time, especially when you consider the fact that companies with a prominent online presence have thousands of pages of well crafted and topic focused content

It’s also a reason that professional experienced writers are worth their weight in gold. Professional writers who have experience writing for the Internet, can offer suggestions to improve your customer traffic. They meet deadlines, are open to feedback and take pride in their work. In a nutshell, they are assets, excellent business partners. However, and perhaps most of all, professional writers love communicating with words. Writing for them is more than a job; it’s a reward.

Contact me to start fulfilling your writing and project management needs.  I look forward to hearing from you! 

Sources:

http://www.mediapost.com/publications/article/177618/increasing-conversions-and-leads-through-seo.html?edition=48500#ixzz1zDYJuwVz

Why You Can’t Turn Away from Those Pesky Email Subject Lines

Blog

By Rhonda Campbell

titles in email subject lines

If you’re like me, you receive hundreds of emails daily, many of the emails coming from other entrepreneurs. Where you and I might differ is how we view and consider subject lines in the emails we receive.

Why Some Email Subject Lines Scream “Open Me!”

As a professional freelance writer I regularly scan and ponder email subject lines, not because it’s my job. I do it because I’m curious as to which subject lines, which play on words, grab my attention . . . enough to cause me to click several (admittedly, some days it’s only a few) of the many emails I receive.

One thing I’ve noticed about email subject lines is that, when written for effect, they follow a business’ intent and provide clear clues as to what the body of the email is about. What do I mean by this?

If an email is sent to inform recipients about a company policy change recipients may not want (but that honest business owners need to alert recipients about), subject lines in these emails use few, if any, action verbs. For example, one such subject line might read “Information about our discount rates.” That’s a less than “punchy” subject line. It’s written to soften a blow. Open the email and you might discover that the discount rates you received when you became a first time customer of a cable company have expired.

On the other hand, when seeking action from readers, email subject lines might read “Purchase Your Laptop Now; 50% Off Sale Ends in 12 Hours” or “Get Free Shipping on Books Thru Midnight”. Those subject lines pack more punch than the email subject line about discount rates. They’re meant to. After all, the intent (e.g. to inform, to inspire immediate action) of the emails is different.

It’s these and other nuances that people often over look that I pay attention to. I can’t blame it all on years of writing. The fact that I majored in psychology comes into play as well.  I’m curious about what motivates people to take certain actions, choose one option over another.

After all, each of us could just hit the delete button on all the emails in our in-bin, but we don’t.  And we don’t for a reason. Good, effective writing is a huge part of that reason.

Contact me to start fulfilling your writing and project management needs.  I look forward to hearing from you!