Tag Archives: small business

Harness the Value of Writing Research

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By Rhonda Campbell

writing research
Pic by Julo – Wikimedia Commons

By working with a professional writer you can achieve your goal to regularly connect and communicate with your target audience. You can also save yourself hours, if not days and weeks, of research time. This, of course, can translate into short and long-term financial savings.

This is possible because experienced writers, like technologists, have skills that allow them to drive your business forward in ways you may not have previously been aware of. Research, being aware of valid online and offline resources to access for the best facts and information, is amongst a talented writer’s skills. Furthermore, hiring a professional writer to conduct the right research for you can give you:

  • Deeper insights into trends impacting your target audience
  • Awareness of shifts in your industry
  • Opportunities to build and maintain consumer trust
  • Chance to distinguish yourself from other business owners
  • Wealth of quality written content to use to continue to expand your online and offline presence
  • Confidence in the written content that you publish
  • Knowledge of other types of content being published by other business leaders in your industry that you were previously unaware of

Hire a professional writer to create well researched articles for you and readers may come to see you as an expert in your industry. Include the author’s byline with the online articles and your business can get picked up by Google News, generating even more customer traffic for your business. Once articles your business publishes are picked up by media outlets like Google News, readers can create subject (e.g. marketing, writing, green living) or business name (e.g. Disney, Chistell, Pep Boys) alerts so they receive email notices when your company is mentioned in new articles, press releases, etc. It only takes seconds to create the alerts; however, the benefits your business can receive if hundreds or thousands of people create alerts on your company name may extend for years.

All of the above is driven by quality content. In addition, if your business hires a professional writer to research, write, self-edit and publish quality content that is written in an engaging style, you can build a following through social media channels and RSS feeds.

Contact me today to start fulfilling your writing and project management needs.  I look forward to hearing from you!

Using Articles to Build and Grow an Online Business Presence

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By Rhonda Campbell

Take a look at your Alexa (www.Alexa.com) website rankings to quickly measure the strength of your business’ online presence. Unless your business website has the Number One ranking I suggest that you continue to tweak your website. In fact, you might want to add a blog to your business website.

To get the most out of your blog you’re going to need to add new content or new articles to your blog about four to five times a week. About three months into doing this don’t be surprised to see that your business website receives spikes in search engine traffic on the days you upload new articles. This is what happened at Write Money Incorporated (www.writemoneyinc.com), a website that I create content for.

And it’s true. You will benefit from including targeted keywords in your articles. However, my experience as a professional freelance writer has been that just by writing naturally, certain phrases will appear in articles organically. When this happens articles flow smoothly, making them easier to read.

After all, the point of writing is to communicate with others. Writing is merely one tool available to you with which to communicate. Other tools, whether you are communicating with friends, family or customers, include speaking, illustrations, cooking, dancing and body language. Use two or more communication tools effectively and you can build a sizable following.

As a business owner you may be clear about the importance of connecting and communicating with your current and prospective customers. What you might find challenging, especially when you consider your jam packed work schedule, is writing hundreds and thousands of articles to post to your company’s blog. This is where the value of hiring and working with an experienced freelance writer surges.

A talented and experienced freelance writer can do more than drive traffic to your business website, introducing new customers to your products and services. A talented and experienced freelance writer can also help you increase your search engine rankings. If you place ads on your website, hiring and working with a freelance writer can also help you generate more ad revenue. Furthermore, if the freelance writer you hire and work with has valuable social media marketing experience, the benefits you receive broaden even more.

This article was written by Rhonda Campbell, an experienced freelance writer for hire at www.writerrhondacampbell.com